The marketing mix strategy is often interpreted as a combination of important factors in marketing. These factors consist of several things such as products, prices, promotions, places, etc. that are important to consider in preparing a marketing strategy. Considering that every company must carry out a marketing process that makes the goods or products reach consumers, and to carry out the process it is necessary to carry out a specific strategy namely marketing mix strategies that pay attention to customer service as well as possible to achieve marketing success.

In general, the mix marketing strategy is like any other marketing strategy that has support from several factors. However, as mentioned earlier, in the marketing mix strategy there are factors or elements commonly known as 7P elements. The 7P element itself is useful for developing business and also winning market competition. Then what are the 7P elements?

The 7P element consists of product (product), price (price), promotion (promotion), place (place), participant (person), process (process), and physical evidence (evidence or physical facilities). For more details, here are some explanations of the 7P element:

1. Product

Product is an object in marketing, which sells these products that will provide income and then become a thing that determines the company's profits. When you want to run a successful marketing strategy, it has become a necessity for companies to always pay attention to good product quality. Given the quality of the product will have an influence on consumer attractiveness. In addition, tight business competition also encourages businesses to maintain product quality so as to prevent consumers from turning to competitors. So it is not surprising if a quality product has an influence in marketing.

2. Price

The amount of fees needed to get a combination of goods and services. So as a business person, it is necessary to determine the right and suitable price for consumers with the combination. If when determining the price it turns out to get an error, it will have an impact on consumers who do not buy the product and even buy products to business competitors that ultimately harm the business.

3. Promotion

Factors or elements of this marketing mix strategy are no less important than other elements. Where promotion is an information dissemination activity that can provide suggestions, influence, persuade or remind the market if the product is ready to be purchased by consumers. Promotion can also be said as a way to increase product sales, so it is not surprising that many companies use various media to promote.

4. Place

The place or location to run a business is also important in the marketing mix strategy. How not, if a businessperson constructs or opens a business in a certain location, it will affect the number of visitors who come. Considering, the place of business is a distribution channel that makes products reach consumers. The activity of moving products from producers to consumers occurs in that place. So that the place is very concerned, how easy access or strategic location that makes consumers go to that place.

5. Participants

Participants are everyone who enters and is involved in marketing products or is involved in marketing strategies for products offered by consumers. In carrying out a marketing strategy, it certainly requires more than one person. Such as employees, who are certainly involved in marketing success.

6. Process

In the marketing mix strategy here, the element or process factor is related to how the seller services to consumers. In this case, it is necessary to pay attention to management, which decisions in management will determine success. Thus, it is expected that every element that exists can work in accordance with its operations management. For this reason, it is not surprising that many companies improve management to provide good service to consumers, because it will have a major influence on the results of marketing.

7. Physical evidence

The last factor or element is related to facilities used to serve consumers that must be considered. Not only facilities that are visible but also that are not visible. Where is this facility that will support how the product can reach consumers properly.

Of the seven factors or elements of the marketing mix strategy above, it can be said that providing the best service including maintaining product quality is important in developing the business. Where both of these are also supported by several other factors such as strategic location, for the right marketing target.